Centre for Family Initiatives

Absolutely brilliant. Thanks for all the great work you have done with preparing and delivering the material …I feel rejuvenated and ready to parent successfully. Thanks for this valuable and eye-opening session!

- Workshop Attendee

The Centre for Family Initiatives at Pine River Institute ([email protected]) provides community support, education, and training to families and professionals working with youth. 

Every year, hundreds of concerned family members, physicians, therapists, and other professionals contact PRI seeking treatment options for a young person they care about who is struggling with addictive behavior.

[email protected] extends Pine River’s knowledge, experience, and evidence-informed treatment approach to families and care providers to support youth mental wellness and prevent the need for more intensive interventions

By helping families understand more about mental health, child and adolescent development, and how to support their child in a way that fosters connection and maturity, we believe we can ease problematic symptoms and behaviours and the negative effects they can have on our children and their loved ones.


At Pine River, we recognize the difficulty of being a parent or family in need of immediate support, and then learning of our long wait times for admission. That is why [email protected] has begun our waitlist support group for those families who are in need of our intensive live-in program.  Families have the opportunity to meet others who are also facing challenges with their teen, while learning about our developmental model of addiction, coping tools, and interventions that are unique to having a child who deals with mental health and/or addiction concerns. It is our hope that this program provides some knowledge for family but more importantly begins to build the connections that admission to Pine River will provide.

Please note: this program is only open to those who have submitted an application to admission at Pine River.

At [email protected], we believe in the power of community. Through the creation of partnerships, we hope to expand our abilities to share knowledge of youth mental health.

If you would like more information on our partnership opportunities, please contact our Manager of Community Relations at [email protected].

Current partnerships:

The Simcoe County District School Board (SCDSB) and Pine River Institute (PRI) have committed to work together to support student mental health and well-being to SCDSB families, staff and within its school communities in a multi-part learning series to take place over the next 3 years.

To learn more about this partnership and webinars offered in this series, please visit the Simcoe County District School Board's website.


In partnership with Pine River Institute, Trillium Lakelands District School Board (TLDSB) will be offering Wellness Wednesdays to their community.

Coming in mid-2022, [email protected] will be offering a new training program to clinicians to help strengthen their knowledge around working with families.

Updates will be made available in the new year.

Through our webinars and other educational programs, [email protected] provides families and educators helpful tools, tips, and strategies to reduce the stigma of mental health and to promote mental wellness. Our webinar programs include free monthly webinars and our Masterclass program.

For more information and to register for an upcoming presentation, please visit our Webinar page.

In combination with our webinars and podcasts, our free Educational Learning Modules provide further opportunities to learn about varies mental health topics.

As part of our free educational programming, Through the Trees, [email protected]'s podcast offers listeners approachable and honest advice on various youth mental health topics. Hosted by the CFI Director Amanda Lamb, this podcast will feature interviews with experts from multiple fields, including educators, doctors, and therapists.

Our podcast is available on:

Parenting can be difficult at the best of times and this is even more true during and post-pandemic. If anything, this time has shown us all how necessary it is to educate and empower families to take a more active role in supporting not just their child’s mental health but also their own. By providing more learning without stigma or judgement we are focused on working to alleviate the feelings of helplessness that can come with having a child who is struggling. 

Together, we can make sure our kids have the best outcomes possible.