Athena Varmazis

Athena is the Senior Vice President, Cards for RBC. She is responsible for the overall strategy for RBC’s retail, small business, commercial and prepaid cards, including acquisition, digital strategy, co-brand credit cards, value added services, and sales and client engagement strategies.

Prior to her current role, Athena was the Vice President, Global Loyalty Programs & Rewards for RBC, and was responsible for the strategic direction of the RBC Rewards program, including creating roadmaps for future digital and platform infrastructure, and partnering with other areas of Digital, Payments & Cards to continue to drive market leadership.

Athena joined RBC in March 2015 from AMEX Bank of Canada, where she was Vice President and General Manager of Small Business Services. In that role, she was responsible for strategy and experience, business and product development, acquisition and sales and delivery. Prior to that, Athena held a number of senior leadership roles within different divisions of American Express, including acquisitions, strategy, online and mobile, customer engagement and strategic partnerships.

Athena is dedicated to giving back to the community, and has acted as the Canadian Banking co-chair for the annual RBC Employee Giving and United Way Campaigns for several years.